Mahindra 2 Wheelers reaches a new milestone by selling 10,000 units in January 2010
Mahindra 2 Wheelers, the two wheeler arm of the US $ 6.3 billion Mahindra Group, announced the sale of a record 10,000 units, thus reaching a new landmark in January 2010. The figure includes the recently launched Power Scooters, the Mahindra Rodeo and the Mahindra Duro, along with the Mahindra Flyte.
“These strong sales numbers are proof of the fact that our Power Scooters are creating waves across India with their strong value proposition of style and power. Mahindra 2 Wheelers has differentiated itself through strong brands that cater to specific target segments and the response we have received from the market has been extremely encouraging,” said Mr. Anoop Mathur, President, Two Wheeler Sector, Mahindra & Mahindra Ltd.
Within the overall two-wheeler strategy, scooters form M&M’s entry point into the Indian market and will be an important part of the company’s overall two-wheeler product portfolio. There are several macro environmental trends which make the scooter market especially attractive to Mahindra. These include a younger, more affluent customer base with a significant number of empowered women and increased scooter demand in tier-2 cities and small towns. M&M is strongly positioned to cater to this demand, given the company’s significant presence and brand equity in these markets.
The strong in-house design and development competencies provided by Mahindra Engineering Services (MES), the Italy-based design house, Engines Engineering and Taiwan’s Sanyang Industry Company Limited (SYM), coupled with M&M’s R&D strengths will help the company assume a significant position in the rapidly growing Indian and global two-wheeler market.
The company will focus on building a global R&D network and draw upon the best available global competency pool, while retaining the flexibility to cater to specific consumer requirements in all segments. Mahindra 2 Wheelers being the newest entrant in the industry, has the advantage of changing the dynamics of the game through innovation and consumer insight led marketing strategy.
The company has a state-of-the-art manufacturing facility at Pithampur, near Indore. The plant’s products and processes are ISO 9001 certified from DNV. Mahindra 2 Wheelers’ Pithampur plant has a total capacity to assemble about 5,00,000 units p.a. Mahindra 2 Wheelers Ltd. also has an R&D unit located at Chinchwad, Pune which is fully equipped with necessary design and development facilities.
With this launch, Mahindra Two Wheelers now has three products as part of its scooter portfolio – the Mahindra Rodeo, the Mahindra Duro and the Mahindra Flyte which was introduced earlier.
The perfect choice for the young urban male, the Mahindra Rodeo is a high performance, feature-packed scooter with a distinctly macho demeanour. A robust 125 cc engine offers 8.0 bhp of power, making it one of the most powerful vehicles in its class. Excellent pick up and smooth acceleration ensures agility even in dense traffic and low maintenance costs. The Mahindra Rodeo offers the ultimate in comfort, convenience and safety.
With its stylish good looks and powerful 125 cc engine, the Mahindra Duro not only caters to the transportation needs of the entire family but is also the best value for money product in its category as it provides the customer with the highest value per unit of engine cc. It recently received the Scooter of the Year Award at the NDTV Car and Bike Awards held in Delhi.
In 2009, Mahindra kick-started its two-wheeler foray with the introduction of the Mahindra Flyte as its first product offering across India. With its innovative features backed with power-packed performance and contemporary styling, the Flyte is an ideal product offering for its target audience – the youth.
