Del Monte associates with Gladrags Mrs. India 2010

Del Monte, one of the largest and best known international food brands brought to India by FieldFresh Foods Pvt.Ltd. has associated with Gladrags Mrs. India 2010 – “the hunt for India’s first Superwoman” to honor the spirit of the modern Indian homemaker.

Mr. Sanjay Nandrajog, CEO – FieldFresh Foods, said, “We are delighted to be associated with Gladrags Mrs. India 2010. Every Indian homemaker is a superwoman in her own way and this contest is appreciation of her womanhood. We believe that this is the right platform for Del Monte to build a lasting relationship with the Indian homemaker.”

This association is a part of Del Monte’s marketing strategy to connect with Indian woman who has the family’s need for taste and health on top of her mind. Del Monte has been proactively targeting homemakers considering them as the primary influencer and decision maker of the buying habits of the family.

Gladrags Mrs. India 2010 will be providing a whole new experience to its contestants for the very first time by organizing a special workshop on cooking healthy and tasty meals. The workshop will be conducted by the Del Monte chef as a part of the contest. Post the workshop, the culinary skills of the contestants will be tested where each of them will be assigned a cooking task to prepare a delicious dish using Del Monte products. For the event, Del Monte will provide its unique offerings ranging from fruit drinks, packaged fruits, whole kernel Corn, ketchup & sauces, Italian pasta, Olives & Olive oil.