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Samsung democratises the Smartphone experience: Launches its Smartphone duo – Galaxy 3 & Galaxy 5 in the Indian market

Leading mobile phone provider, Samsung Electronics today announced the launch of its “Affordable Smartphone” duo – Galaxy 3 and Galaxy 5 in the Indian market. The launch of these two Smart phones closely follows the recent introduction of the Company’s iconic, next generation, ‘Future Beyond Smart Phones’, Samsung Wave and Galaxy S – in the Indian market. Both Samsung Galaxy 3 and Galaxy 5 are based on the Android™ platform and offer an intuitive, immersive and integrative experience for consumers.

Announcing the launch Mr. Ranjit Yadav, Director, Mobile & IT, Samsung Electronics said: “The Smartphone era has begun and is here to stay. We, at Samsung, are committed to making Smart phones available for everyone. We have been focusing on Open OS mobiles recently since many key characteristics of smart phones are becoming more and more relevant – especially mobile internet, messaging features, strong 3rd party applications and flexibility for customization. In the open OS area, our strategy is to offer consumers with whatever they want. As a result we are offering mobiles based on the Android, Windows and our own proprietary OS bada in the Indian market.” Thus , while Samsung WAVE is based on the bada platform , the Galaxy S is based on the Android platform.

Samsung Galaxy 3 and Galaxy 5 are highly user-centric and boast of features that provide a very intuitive and immersive experience for consumers. Some the key Common Features and Applications include:

Layar Reality Browser: Layar is an augmented reality application that shows the user what is around him/her by displaying real time digital information. Layar works by using a combination of the mobile phone’s camera, GPS, compass, accelerometer and a mobile Internet connection. Users can do real-time route calculation with this application, while travelling and discover places around them.
Social Hub: Integrates e-mails, contacts messages and social networks in your phonebook. Also the Social Hub provides users the freedom to communicate directly from their phonebook through SNS, e-mail, SMS/MMS. Users can also enjoy full integration of their Google, and Facebook calendars.
Google Mobile Services: Provides an easy access to the all the Google services like – Gmail, Gtalk, Google Search, Google Maps. Further there over 60,000 apps on the Android™ market which the consumers can choose from
Swype: Enabled by the Swype technology, this application allow users to type message with One continuous finger motion across the screen keyboard making text inputs faster and easier. In addition to the power of Swype technology, these handsets also provide the user the option to “Write & Go” where they can input the text first and choose the format of communication later. The communication format can vary from SMS, SNS, MMS, Email, Memo or Calendar updates.
Touchwiz 3.0: The brilliant Touchwiz 3.0 interface of the Galaxy 3 and Galaxy 5 gives a tactile, intuitive user experience and is unique only to Samsung mobiles. Galaxy 3 lets the user to customise upto 7 home screens. While the directional swipes provide shortcuts for easier navigation, the advanced interactive mobile widgets further heighten the Smartphone experience.
In addition both Samsung Galaxy 3 &5 enjoy powerful connectivity through ALLSHARE. With the ALLSHARE feature users can share Multimedia content between devices like the mobile and the PC as well as the TV. The phones can also function as TV QWERTY remote.

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