The Next Generation of Heroes Storms into Action on Blu-Ray and DVD in the High Stakes Action Blockbuster
The action packed, visually arresting Hollywood blockbuster hit G.I. Joe: The Rise of Cobra makes its eagerly awaited debut on the Home Video format on BIG Home Video, in association with Paramount Home Entertainment Global. The film has already earned more than Rs. 1400 Crores on the world-wide Box-office.
G.I. Joe is the ultimate elite fighting force based on Hasbro’s immensely popular action figures including DUKE, SNAKE EYES, STORM SHADOW and the BARONESS. Directed by Stephen Sommers (The Mummy, Van Helsing), G.I. JOE: The Rise of Cobra stars a hot young cast including Channing Tatum (Public Enemies), Marlon Wayans (Dance Flick), Sienna Miller (Factory Girl), Joseph Gordon-Levitt ((500) Days of Summer), Rachel Nichols (“Alias”) and Ray Park (X-Men), as well as veteran actors Dennis Quaid (Vantage Point) and Christopher Eccleston (Gone in Sixty Seconds). The G.I. JOE team travels the world from the Egyptian desert to the polar ice caps and the streets of Paris in a high stakes pursuit of COBRA, an evil international organization threatening to use a technology that could bring the world to its knees. Armed with the coolest hi-tech gadgets and weapons, including jaw-dropping accelerator and camouflage suits, G.I. JOE is the last line of defense against those intent on world domination.
The DVD (MRP Rs. 599 /-) and Blu Ray (MRP Rs. 1299 /-) also include not seen before special features like “Commentary by Director Stephen Sommers and Producer Bob Ducsay”, “The Big Bang Theory: The Making of G.I. JOE“, which takes viewers behind-the-scenes for a look at how the filmmakers turned the perennially popular action figures into a blockbuster and “Next-Gen Action: The Amazing Visual FX and Design of G.I. JOE“, which showcases the incredible work that went into creating over 1,650 visual effect shots and the challenges the filmmakers faced in bringing the world of G.I. JOE and COBRA to life. The film has also been released on VCD format (MRP Rs. 299 /-) and as a Hindi dub on VCD (MRP Rs. 99 /-)
The DVD and Blu-ray formats for G.I. Joe: the Rise of Cobra will also feature augmented reality technology that will allow owners to participate in an exclusive 3D holographic G.I. JOE combat experience, utilizing their webcams and a special website. Fans will be able to choose between SNAKE EYES and STORM SHADOW, two of the most popular G.I. JOE and COBRA characters, and battle against their enemies one-on-one in an immersive 3D video game.
The release of G.I.Joe on Home Video will be promoted by radio partner Radio City, via R J mentions and contests in seven cities including Mumbai, Pune, Ahmedabad, Delhi, Bangalore, Hyderabad & Chennai. The release communication is also reaching out to the target group through a dedicated campaign on Out Of Home screens and e-mailers to the target group. Other tie-ups like a teaser ad in Chip, the leading gadget magazine, followed by contests in Chip, T3 & Man’s World and other leading editorials are also in place.
