Taiwan’s ICT Industry climbs global supply chain in transition to become the best in PC, LCD, Semiconductor and Mobile Phone

 With 76 percent of Taiwan’s investment in South Asia coming to India and Taiwan at the forefront of offering the finest quality and best value technology products, TAITRA (Taiwan External Trade Development Council), a leading non- profit trade promotion organization, entrusted by Bureau of Foreign Trade, Ministry of Economic Affairs, Taiwan, R.O.C., has started upping its ante in the country.

Today, former Miss Universe and popular cine actor Lara Dutta unveiled TAITRAs’ Taiwan Excellence Campaign – Excellent Lifestyles. The campaign is designed to capitalize on India’s burgeoning demand for ICT and consumer lifestyle products and will introduce the consumers to the 17 different Taiwanese consumer lifestyle technology brands, products including Acer, ASUS, BenQ, D-Link, Transcend, MSI and more.

The Taiwanese Information and Communications Technology (ICT) industry has established various outstanding records and is now the home to many of the world’s largest makers of computers and associated hardware. Its representative companies produce more than 50% of all chips, nearly 70% of computer displays and more than 90% of all portable computers. Acer, for example, surpassed Dell last year to become the world’s second-biggest maker of personal computers. HTC, which started out making smart-phones for big Western brands, is now launching prominent products of its own. ASUS, the world’s top 3 consumer notebook vendor and the maker of the world’s best selling and most award winning motherboards is making its presence felt in the Indian market too. This was predominantly achieved by Taiwan International brands tapping local manufacturing expertise, offering consumers innovation and better value.

Mr. David Hsu (Director of Economic Division of Taipei Economic and Cultural Centre in New Delhi), said, “India and Taiwan possess significantly complementary skills in ICT. Pooling best practices and learning will provide an order of magnitude of greater benefit to both countries. There’s more to Taiwan Excellence than just the outstanding technological innovation that it has been known for amongst the niche IT enthusiasts. Taiwan’s ICT production is transforming into R&D innovation and intellectual property deployment for added value. We feel highly privileged to bring this campaign to India and look forward to increase the marquee products from our associate companies to a larger audience base.”

Added Paul Chen, Director: TAITRA Mumbai said,, “the marquee proExcellence Campaign will integrate resources to assist the establishment of Taiwanese brands and create a favorable environment for development in India. The campaign will also aid Taiwan enterprises in brand development and increase the value of Taiwan’s international brands.” He further added, “India offers an advanced ICT investment environment and is the 15th largest export market for Taiwan in 2009 and provides a higher trade opportunity. With income levels rising and lifestyles getting increasingly refined, consumers seek products that are acknowledged better quality and brands that have made global headway.”

Speaking on the occasion Lara Dutta said, “It’s a pleasure and privilege to be here today and launch the Taiwan Excellence Campaign in India. As Miss Universe, I have travelled to many countries in the globe and I have seen how technological advancements have visibly enhanced living standards there. Being an avid adopter of latest introductions in tech products myself, I am happy to be a part of the event today when TAITRA is committing its promise of finest quality to the Indian ICT market, in terms of Taiwan International brands and “reliable”, “innovative” and “worthy” products for Indian consumers .

Alex Huang, Country Manager – System Business, ASUS India said, “Taiwanese ICT industry is one of the best in the world and we are happy to cater to the growing needs of the Indian consumers, providing them with a wide array of products and services. ASUS strongly supports this initiative by TAITRA as it will help us in educating our customers here and making our presence felt in the Indian IT market. We are always coming up with new and innovative technologies and are overwhelmed by the support and response given to us.”

There will be several consumer outreach programs conducted in an engaging format in malls, at airports in Delhi and Mumbai. Over and above this Indian audience can visit the local website http://taiwanexcellence.in/ and international website http://www.taiwanexcellence.com.tw/ to access all information about the project

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